Forward The Agency,

The Story

The journey of Forward The Agency began with its founder, Shanon Bell, who spent over three decades as a talent in the entertainment industry. After retiring, it felt like a natural transition to open her own agency. Her extensive experience in the field provided her with the insights and understanding needed to support all the talent coming through their doors. The agency's mission is clear: to foster transformation in the lives and careers of those they represent, helping them achieve their dreams and career aspirations to reach new heights.

This year, the agency is concentrating on maximizing connections with clients, casting directors, and talent, while staying at the forefront of industry trends. Their dynamic approach to goal-setting ensures they’re always adapting to the ever-changing landscape of the entertainment industry.

Keys to Success

Every team member at Forward The Agency is passionate about helping their models and actors thrive. It’s the mutual, unwavering commitment to fostering transformation and the relentless dedication of their team that drives their agency’s success. Building a business like theirs requires a 24/7 commitment, and having a team that shares this vision is essential. In Shanon’s view, all entrepreneurs should possess a strong work ethic, a clear vision, and the ability to inspire and communicate effectively with their team.

Navigating Challenges

Running a business, especially in a fast-paced industry like entertainment, comes with its challenges. One of the biggest hurdles faced by Forward The Agency's leadership is finding a balance between work and family life. Navigating this challenge requires strong time management skills and a supportive team. Her advice to fellow entrepreneurs? Build a team you can rely on, prioritize clear communication, and always support one another.

Collaboration and Community

Being part of Industrious is more than just a workspace for Forward The Agency; it’s a vibrant community of individuals pursuing their dreams with passion and dedication. The agency is always thrilled to hear about the exciting projects others are working on and to be inspired by their creativity and drive. If anyone needs assistance with advertising, Forward The Agency would love to connect. They are also open to collaboration, sharing resources, and supporting each other’s endeavors. Together, they believe this community can be a great source of motivation and growth for everyone involved.